ferent.aiPrivacy
Privacy policy

What we do with data, said in the order you’d ask.

The Trust page covers how the product is built. This is the policy itself, from Ferent, Inc. Where the honest answer is “it depends how your administrator configured it”, it says that instead of implying a guarantee.

Last updated 18 September 2026 · applies to this site and the platform
The short version
Do you train AI on our data?
Your data never reaches the companies that make the AI models we run. We never use your data to train AI models. Within your own workspace, we calibrate our scoring to your data, and that calibration never leaves your workspace. Across customers, we use only aggregated, de-identified statistics. Telemetry about our own software holds no customer content.
Do you sell or share it?
No. Amazon Web Services hosts the platform and is the only company that processes it for us. Anything else is a system you connected yourself.
Who controls the records?
You do. For anything in your workspace we act on your instruction, including deletion.
Can you read our data?
Only under a support session, with a stated reason and an expiry. There is no standing access.
Everything below is the same four answers with the conditions attached.
Who this covers

Four different relationships, four different answers.

A visitor to this site, someone whose employer bought the platform, the administrator who configured it, and a person who never chose us but appears in a customer's records. That fourth group has the least say and is usually left out of pages like this one.

People who visit this site
We are the controller

What you type into the demo request form, which reaches our team by email through Amazon SES and is not stored in a database, and cookieless analytics about your visit. No profiling, no advertising pixels that follow you off the site.

People who use the platform
Your employer is the controller

Your account, your activity in the product, and whatever your organization put in it. Your employer decides what is collected and how long it stays.

Administrators
Your employer is the controller

The same as any user, plus a record of configuration changes (roles, scoring, integrations, AI policy) attributed to the person who made them.

People who never chose us
Our customer is the controller

A contact at one of our customers’ customers, a meeting participant, a survey respondent. You did not agree to anything with us. Your rights sit with the organization whose workspace holds the record, and the section below says how to reach them.

What we hold

Most of it is your customers' data, not yours.

The platform holds what a customer success team needs to do its job: accounts, contacts, conversations, support history, survey responses and revenue. You decide what goes in. We hold it on your behalf.

Category
What it is
Why we have it
Account and contact records
Company, people, roles, relationships, ownership.
Core to the product
Telemetry about our software
Which features get used, error rates, page timings. Describes the product, not your customers.
Operating the service
Conversations
Meeting recordings and transcripts, and email your administrator connected.
Only if enabled
Support and product history
Tickets, adoption readings from your own warehouse, usage trends.
Health scoring
Survey responses
NPS, CSAT and win/loss answers, under the privacy mode set when the survey was built.
Feedback
Commercial records
Contracts, quotes, renewals, revenue movements, compensation.
Core to the product
Platform activity
Sign-in events, permission denials, approvals, ownership changes, AI calls.
Audit and security
Website analytics
Pages visited, referring site, approximate location from IP address, device type. Collected without cookies.
Site only
Demo requests
Name, work email, company, role, the product you are interested in and what you want to fix, as typed into the form on this site.
Replying to you

We do not buy personal data, we do not sell it, and we do not enrich your records from data brokers. What you see in the platform is what you or your connected systems put there.

Meetings and surveys

If you are in the room, this section is about you.

Recording is the most sensitive thing the platform does, and the person most affected often did not buy it. So the controls sit on the recording itself.

Consent is attested, not assumed

A recording cannot start without consent being recorded, under a policy your workspace sets. Every recording writes an audit entry.

Survey privacy is decided at design time

Identified, confidential or anonymous is chosen when the survey is built. An anonymous response cannot be attributed later, including by us.

Local law is your responsibility

Some jurisdictions require every participant to consent. The platform gives you the controls; whether you have the permissions is a decision only you can make.

Your rights

Who to ask depends on whose record you are in.

If you appear in a customer's workspace, that customer controls the record and we act on their instruction. Asking us directly will not be faster, but we will tell you who to ask and pass the request on the same day.

See what is held about you
If you are in a customer’s workspace, ask that organization. Ask us and we will identify them and forward your request the same day.
Correct it
Same route. Corrections are made by the controller; we do not overrule a customer’s record.
Delete it
A customer can delete records and close a workspace. Its data is then removed on the schedule set in the agreement.
Object to AI processing
Records can be excluded from AI processing entirely, per category or per record. Ask the controlling organization to set it.
Stop marketing email
Unsubscribe in any message, or write to us. Service and legal notices continue.
Take your data with you
Configuration and content export as portable packages, translations as CSV. We treat export as a feature, not a concession.

The rest of it

Who we are

Ferent, Inc., a Delaware corporation based in Southlake, Texas. Email support@ferent.ai about anything on this page.

Where it runs

All processing takes place in Amazon Web Services datacenters in the United States.

International transfers

If your organization is outside the US, using the platform means a transfer to the US. Where we process personal data of individuals in the EEA or the UK, the Standard Contractual Clauses cover that transfer, with the UK International Data Transfer Addendum where UK law applies.

Retention

Held while your agreement is live and for the period it specifies afterwards.

Cookies

The platform sets the cookies it needs to keep you signed in. This website sets none: its analytics run without cookies, and it carries no advertising.

Our own vendors

Named individually on the Trust page, not described as a category. Customers get at least 30 days’ notice before anyone is added.

Legal requests

We disclose data when the law compels it. Where we are permitted to tell the affected customer first, we will.

Children

This is software sold to businesses. It is not for anyone under 16 and we do not knowingly collect their data.

Changes to this page

The date at the top changes when the text does, and we notify customers of material changes.

Ask us something specific.

Privacy questions go to a person. If yours is really a security question, the sections above have the controls and the subprocessor list.

Contact us about privacy support@ferent.ai Subprocessors, and where it runs Trust