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FerentShared Platform
Shared Platform

What every customer gets, underneath Portfolio.

The Shared Platform is the customer record, three engines, Touchpoints and Mira. Portfolio runs on it today; Engagements will when it ships. A record written by one product is read by the other with no integration in between, because it is the same code and the same record.

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The record underneath

Every product reads the same customer.

Before any engine runs, there has to be one account, one set of contacts, one contract and one ARR figure that everything agrees on. That foundation is platform, not product, which is why a health score and a renewal quote never disagree about what the customer is worth.

Record
What it holds
Where it comes from
Accounts
Name, segment, owner, hierarchy, region
Your CRM, or created here
Contacts
Roles, sponsors, and who actually attends
CRM, calendar and mail
Contracts
Governing agreement, term, dates
Signed here, or imported
Subscriptions
Lines, quantities, prices, term dates
Derived from contracts
Products and prices
Catalog, price books, list and floor prices
Configured here
ARR
Current position, and every movement that changed it
Computed from subscription lines

Every record carries its origin, so you can always tell what came from your CRM and what was created here. Your CRM stays the system of record for the account; the fields it does not hold (health, renewal posture, delivery status) live here and write back only where you enable it.

The engines

One set of engines, every product on top.

Three engines, each doing a job that would otherwise be a separate purchase, and Mira reading across all of them. An incentive engine is on the roadmap. Each branch of the product runs on the same record, so nobody rekeys anything between a health score and a renewal.

One question engine

Runs NPS, CSAT and win/loss in Portfolio today, and project CSAT in Engagements when it ships. Thirteen question types, conditional logic, versioned templates.

One product catalog

Products, price books and pricing rules defined once, with list and floor prices by currency, region or channel. A renewal quote and a new-business quote read the same catalog.

One record designer

Your administrators add the objects and fields your business uses, with their own layouts, rules, calculations and row-level security. Each version is kept, and a package moves it between environments.

One assistant

Mira reads across the platform under your own data policies, on our models or one in your environment. What she does.

On the roadmap
Incentive engine

It will calculate renewal and expansion incentives and customer success bonuses on NRR, GRR and renewal outcomes, with every payout traceable to its source.

What we connect to
Your CRM, warehouse, calendar, mail, meetings and support desk.

Eleven boundaries, each saying what crosses it. Salesforce writes back only the fields you enable. Credentials you supply and can revoke.

All integrations
Touchpoints

Every conversation with the customer, on the record.

Touchpoints is the sidebar group where the customer's meetings, email, tasks, commitments and survey answers land. Signals reads it to score the account and Renewal Desk reads it to build the offer, so both work from the same history.

Screen
What lands there
Where it comes from
Meetings
Recordings and transcripts, with the decisions, objections and actions read out of them
Ferent Recorder, Gong, uploads
Email and Calendar
Customer email and upcoming meetings, under a privacy policy your administrator sets. What the customer raised in email is attributed to the account
Each person's own Microsoft 365 or Google account
Tasks and Commitments
The work on an account, and what each side promised the other, each with an owner and a due date
Created here, by a playbook step, or logged by your team
Feedback & Surveys
NPS, CSAT and CES answers, kept per account and fed into the health score
The question engine
Meet Mira

The assistant built into the platform.

Mira is our AI assistant and the Shared Platform's AI layer. She sits inside Portfolio rather than beside it, so she can read one customer’s whole history (the calls, the tickets, the survey answers, the renewal) and answer questions about it.

Nothing touches a customer record, and nothing reaches a customer, until one of your team sends it.

Skills we ship, and skills you write

Thirteen come with the product, in four kinds: renewal negotiation, account planning and communications, customer evidence, and meeting analysis. Write your own beside them in your own words, and enable, pause or edit any of them later.

Insights, with a reason

Ranked by severity with the ARR attached. Each one carries a confidence percentage, the signal it came from, and a sentence on why it surfaced. Approve or dismiss, and both are recorded.

Drafts that stop

She writes a brief before a meeting and a summary after, and keeps each version, so you can see what she knew last quarter. A follow-up email she drafts sits there until a person sends it.

Ask across the record, within your permissions

Ask her a question, share the conversation with a colleague, and search the transcript of every recorded meeting. She reads through your own role and field permissions, so she cannot summarize a record you would be refused if you opened it yourself.

Administration

Your team runs it, without asking us.

Everything below is administered inside your own workspace, and every change is attributed to the person who made it.

Users, scoring and sources

Your administrators create roles and set their capabilities. They set the health components, weights and thresholds, and every previous version is kept, so you can see what a score meant last quarter. They connect and disconnect sources, decide which topics Mira may address, and build the surveys and playbooks. Approvals, ownership changes and access grants are visible across the workspace, with the enforcement detail on the trust page.

Automation

Your team writes surveys, playbooks, onboarding programs, agreements and price books as templates, and each version is kept. A trigger or a clock fires them: a milestone completed, a deal won, a health threshold crossed, a renewal approaching, or the hour you set. Approval rules say which changes need a second pair of eyes. None of it needs scripting or a ticket to us.

Languages

Ferent works in any language, including right-to-left languages such as Arabic and Hebrew. Your administrator adds and sets up the languages your teams use. Call them clients instead of accounts and that holds in every language, including on fields you added. Every override is audited.

Accessibility

Built to WCAG 2.1 AA. We check contrast at the token level and publish the ratios, keep a visible focus ring on every interactive element, never carry meaning in color alone, and let text follow your browser settings. An independent accessibility audit and a VPAT are not done yet. Ask and we will tell you where that sits. If you hit a barrier, you get a fix or a date, in writing.

See it on your own data.

Bring an account you are worried about, a forecast you do not trust, or an onboarding that went badly. Forty-five minutes.

Request a demo 45 min How we handle your data Trust